This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google.
via Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday – Moz.
Are you working your butt off to run your business?But feeling you’re not making enough progress?You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right?Building a thriving online business may often feel like an insurmountable task.But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool.A laser-sharp focus on growing and engaging your email list will help you turn casual blog readers into repeat visitors. Sound good?Here are four steps to make email an integral part of your online business.
via Focus on These 4 Steps to Harness the Addictive Power of Email And Turn Your Traffic Into Business – Copyblogger.
There’s a lot to talk about in customer success about churn, and about upsells. Together, they are one of the most critical topics in recurring revenue business models.To all that, I wanted to add one very tactical insight: of the 1000s of customers we closed when I was running EchoSign … while we lost a few over time for many reasons, indeed we lost some great customers … we never lost a single one I actually visited. At least not on my watch. Not one.Why is that? Is it my scintilating conversation? My electric personality? No, and no.
via I Never Lost a Customer I Actually Visited | saastr.
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing.A lot of these notions are myths, and if you keep following them, you will hurt your traffic.What are the 7 myths you should be avoiding? In this post, not only will I break each one down, but I’ll also tell you what you should be doing instead.
via 7 Popular Content Marketing Myths You Need to Stop Following.
One of the biggest issue email marketers have is simply making the email subscriber feel connected. So I will show how 6 little things could eventually hurt the efforts of everyone with a list.Writing from an email reader’s view, you are sure to get a laugh from this article.If you’re looking to destroy your email list within 30 days, than this article is just for you. If you want to prevent that from happening, than this article is for you too!So let’s learn the 6 Ways To Destroy Your Email List, written from an email subscribers point of view.
via 6 Ways To Destroy Your Email List.
SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop.What should you do?You should stop using the tactics I discuss below and start using the new solutions I’ve outlined for you:
via 7 Obsolete SEO Tactics You’re Wasting Your Time On.
A little while back, I did what turned out to be a very popular piece: If You Do Sell [Your Company] — Do it a Local Maximum.A wise friend of mine commented on it afterwards. “You’re absolutely right. Selling your company at a non-local maximum is incredibly frustrating. But you know what’s 100x worse? Decelerating. Once a SaaS business decelerates, it becomes almost hopeless. No one will buy you, fund you, or join you.”He certainly had a point. The good thing about SaaS is the revenue recurs. The bad news, is it always has to be recurring by a materially higher absolute amount each quarter, each year. You can’t go from $4m ARR one year to just $5m ARR next. You can’t go from $15m ARR one year and then $20m the next. If this is the best you can do … then you’re on a slow and painful march to irrelevance and atrophy.But …
via What to Do If Your Business Decelerates | saastr.