Service Drains Competitors’ Online Ad Budget — Krebs on Security

The longer one lurks in the Internet underground, the more difficult it becomes to ignore the harsh reality that for nearly every legitimate online business there is a cybercrime-oriented anti-business. Case in point: Today’s post looks at a popular service that helps crooked online marketers exhaust the Google AdWords budgets of their competitors.Youtube ads from “GoodGoogle” pitching his AdWords click fraud service.AdWords is Google’s paid advertising product, displaying ads on the top or the right side of your screen in search results. Advertisers bid on specific keywords, and those who bid the highest will have their ads show up first when Internet users search for those terms. In turn, advertisers pay Google a small amount each time a user clicks on one of their ads.One of the more well-known forms of online ad fraud a.k.a. “click fraud“ involves Google AdSense publishers that automate the clicking of ads appearing on their own Web sites in order to inflate ad revenue. But fraudsters also engage in an opposite scam involving AdWords, in which advertisers try to attack competitors by raising their costs or exhausting their ad budgets early in the day.Enter “GoodGoogle,” the nickname chosen by one of the more established AdWords fraudsters operating on the Russian-language crime forums.  Using a combination of custom software and hands-on customer service, GoodGoogle promises clients the ability to block the appearance of competitors’ ads.

via Service Drains Competitors’ Online Ad Budget — Krebs on Security.

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The secret of Minecraft — The Message — Medium

It’s almost inevitable: I encounter Minecraft somewhere online—it’s easy to do, because there’s a lot of Minecraft out there—and I end up convinced I’m doing the wrong thing with my life.Let me explain.

via The secret of Minecraft — The Message — Medium.

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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy

I recently delivered the closing keynote at the Social Fresh Conference in Orlando the next Social Fresh – a conference I very much endorse – is in October in San Diego.My presentation was called “Shotguns Trump Rifles: Why Social Success is Now a Volume Play” and was one of most controversial talks I’ve ever given about social media strategy.I’ve embedded the slides and video below, and I do hope you’ll spend a few minutes now or download for later because this issue impacts every single person using social media strategy for business.

via Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Could a Robot Write Great Headlines? – Jeffbullas’s Blog

I have just discovered a tool thanks Kerwin Rae! that makes coming up with a good headline or idea that much easier. Its called Portent’s Content Idea Generator.

via Could a Robot Write Great Headlines? – Jeffbullas’s Blog.

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7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month

During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t.Here is what I learned from a 29% traffic drop:

via 7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month.

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Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.+What I appreciate most is this quote slightly edited:+Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions. Others fail to promote their campaigns adequately and might simply post one update through social media channels in a bid to market their promotion, and subsequently their business and expect results.We’ve seen coupons perform well at bringing in new visitors to retail outlets, but we’ve also seen steep discounts actually devaluing the services provided where the consumer doesn’t recognize the value of the product or service they are purchasing. A good discount must be thought out so that it wins new business and keeps the business!+

via Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog.

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The Best SaaS Free Trial Length

Here’s a secret no one talks about: SaaS Free Trial Length is a Marketing Gimmick.There isn’t a best SaaS Free Trial length that works for every SaaS company, in every category, for every market. I know, that contradicts my reputation for saying “always do this” or “always do that” but that’s the way it is; the only best Free Trial length is whats best for your current situation.

via The Best SaaS Free Trial Length.

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