7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month

During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now?We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t.Here is what I learned from a 29% traffic drop:

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Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers.+What I appreciate most is this quote slightly edited:+Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their business and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions. Others fail to promote their campaigns adequately and might simply post one update through social media channels in a bid to market their promotion, and subsequently their business and expect results.We’ve seen coupons perform well at bringing in new visitors to retail outlets, but we’ve also seen steep discounts actually devaluing the services provided where the consumer doesn’t recognize the value of the product or service they are purchasing. A good discount must be thought out so that it wins new business and keeps the business!+

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The Best SaaS Free Trial Length

Here’s a secret no one talks about: SaaS Free Trial Length is a Marketing Gimmick.There isn’t a best SaaS Free Trial length that works for every SaaS company, in every category, for every market. I know, that contradicts my reputation for saying “always do this” or “always do that” but that’s the way it is; the only best Free Trial length is whats best for your current situation.

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Should You Write Controversial Blog Posts? A Data Driven Answer

Just the other day, I wrote a controversial blog post. I don’t usually write blog posts that are controversial, but I thought it would be a fun experiment to see if these kinds of posts are worth writing from a traffic and revenue perspective.What was the controversial post I wrote? It was called Why Successful People Are Douchebags. Before you jump to any conclusions, let me say that the post was about why many people think successful entrepreneurs are douchebags, when in reality, they are not.Entrepreneurs typically enjoy helping other people. You just need to understand how to communicate with them effectively as they have busy schedules.So, how did this post do? And is it worth writing controversial posts?

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CRM

All businesses face the same issues when it comes to managing their online reputations. It’s no longer a novelty concept that all mentions should be captured and monitored in order to ensure a positive brand image.What would you do if you were bombarded with harsh criticism and dissatisfied customers? Burying your head in the sand would not make the problem go away. A negative review should never be brushed off or responded to discourteously.Even large, successful businesses are subject to negative opinions spreading like wildfire around the web. Our online reputations are not fixable with a mere flip of a switch. That’s not the way it works. It’s a process and an ongoing effort.Some companies choose to have experts monitor their online brand in-house, while others outsource the job to professional online reputation management services. There are several options available and a number of tools and resources that will help you bring your brand name back into a good light and guide you through maintaining your online search results and keeping your social reputation clean.

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CRM

Scaling growth is hard – there’s only a few ways to do itWhen you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable.Here are the major channels that successful products use to drive traction – think of them as the moonshots.Paid acquisition. If your users give you money, then you can buy users directly through ads. Usually companies try to maintain a 3:1 CLV:CAC ratio to keep their margins reasonable after other costs. eBay, Match, Fab, etc.Virality. If your users love your product, then you can get major “word of mouth” virality driven by a high Net Promoter Score. If you can get your product to spread as a result of users engaging with the product, you can further optimize the viral loops using A/B tests to generate even more virality. People often measure “viral factor” to see how effectively existing users attract new users, and of course, you want your viral factor to exceed 1.0. Facebook, Instagram, TwitterSEO. If your product creates a ton of unique content, in the form of Q&A, articles, long-form reviews, etc., you might end up with millions of unique pages that can in turn attract hundreds of millions of new users who are searching for content via search engines. Yelp, Rap Genius, Stack Overflow, etc.Sales. For startups targeting SMBs or the enterprise, you’ll end up fielding a large sales org to handle both inbound and outbound. This is especially true for companies targeting local SMBs, where telesales becomes the only option. Of course, to make this work, you’ll need to generate a multiple in revenue of what you pay them.Other. There’s the odd partnership, like Yahoo/Google, that can help make or break a startup – but these are rare and situational. But sometimes it happens!

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CRM

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears twice online, asteroids and locusts must be close behind.This article is long overdue. Let’s bust some duplicate content myths.

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