A little while back, I did what turned out to be a very popular piece: If You Do Sell [Your Company] — Do it a Local Maximum.A wise friend of mine commented on it afterwards. “You’re absolutely right. Selling your company at a non-local maximum is incredibly frustrating. But you know what’s 100x worse? Decelerating. Once a SaaS business decelerates, it becomes almost hopeless. No one will buy you, fund you, or join you.”He certainly had a point. The good thing about SaaS is the revenue recurs. The bad news, is it always has to be recurring by a materially higher absolute amount each quarter, each year. You can’t go from $4m ARR one year to just $5m ARR next. You can’t go from $15m ARR one year and then $20m the next. If this is the best you can do … then you’re on a slow and painful march to irrelevance and atrophy.But …
via What to Do If Your Business Decelerates | saastr.
Traditionally, “Time on Page” has been the most common metric used to measure engagement with the content of a page. But Time on Page tells you one thing and one thing only – how long a visitor had a web page open for.The trouble is, most users will often open a new tab, read for a short time, then minimize their browser or even go off and do something else while keeping the browser open.All of this is normal browsing behavior, but it gives rise to one major point: “Time on Page” tells us nearly nothing about how and how long visitors actually interact with your online content!Instead, “Engagement Time” is the metric that we should all be talking and using.Engagement Time is also a metric that’s unique to ClickTale and shows literally the time visitors were actively engaged with your site, like reading your content, looking at your pictures, watching your videos and browsing your products.
via Time on Page vs Visitor Engagement Time |.
This may be the most popular AVC post of all time based on the amount of traffic it gets month after month after month. I think I may rewrite it at some point because while I still believe the basic ideas here are correct, some of the math has changed due to market pressures and it deserves a rewrite. With that caveat, here it is.——————————————–The most common comment in the long and complicated MBA Mondays series on Employee Equity is the question of how much equity should you grant when you make a hire. I am going to try to address that question in this post.First, a caveat. For your first key hires, three, five, maybe as much as ten, you will probably not be able to use any kind of formula. Getting someone to join your dream before it is much of anything is an art not a science. And the amount of equity you need to grant to accomplish these hires is also an art and most certainly not a science. However, a rule of thumb for those first few hires is that you will be granting them in terms of points of equity ie 1%, 2%, 5%, 10%. To be clear, these are hires we are talking about, not co-founders. Co-founders are an entirely different discussion and I am not talking about them in this post.Once you have assembled a core team that is operating the business, you need to move from art to science in terms of granting employee equity. And most importantly you need to move away from points of equity to the dollar value of equity. Giving out equity in terms of points is very expensive and you need to move away from it as soon as it is reasonable to do so.We have developed a formula that we like to use for this purpose. I got this formula from a big compensation consulting firm. We hired them to advise a company I was on the board of that was going public a long time ago. I’ve modified it in a few places to simplify it. But it is based on a common practive in compensation consulting. And it is based on the dollar value of equity.
via Reblog: Employee Equity: How Much – AVC.
Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring — but just because a product may be dull doesn’t mean its marketing has to be.But how do dull companies create content that gets so much attention? According to research by the University of Pennsylvania, viral content tends to be popular because it falls into at least one of four categories: awe-inspiring, emotional, positive, or surprising. So when viewers have one or more of those reactions, they want to share that experience with others — regardless of whether or not the product is boring.So read on to get examples of boring companies with campaigns that makes you feel one of those four emotions.
via 5 Brilliant Marketing Campaigns for Boring Products.
First it was Authorship photos. Now, it’s the whole shebang.Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data anymore it’ll be treated like any other type of markup on your website, and “won’t cause problems,” according to Mueller.
via Google Kills Authorship, Photos and All.
Think about it–the experts out there writing marketing advice as part of their content marketing strategies are all selling something. They’re either selling software, consulting, or some other product. And the audience they’re selling to are marketers.Sure, many of them have practices or history that involved marketing to non-marketers, but right now what they’re doing is talking about how to market and the audience for that is other marketers.I noticed a long time ago that what they were saying didn’t work for my own bootstrapped company CNCCookbook. It was fascinating to me when things that were repeated so often they seemed like gospel didn’t do me a bit of good, or worse, they actually lowered my conversion rates.
via SmoothSpan Blog.
I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate 2,512,596 visitors and 41,142 backlinks.Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?
via Does Infographic Marketing Still Work? A Data Driven Answer.