Recent research, the 2013 Enterprise Customer Engagement survey by IDG reveals 3 surefire ways to kill your content marketing. This often happens despite your best intentions.
via 3 Surefire Ways To Kill Your Content Marketing – Heidi Cohen.
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.
But things are changing. A recent Forrester survey unlocked some startling stats about how we are all discovering things online.
Discovery is Google’s heartland. The very thing it has built its empire upon and yet it seems that a seismic shift is occurring. According to the research piece almost 50% of those in the 18 to 23 bracket used social as their primary discovery engine in the last year.
Those stats should make Google think very carefully indeed about its future strategy and how to keep its users, and advertisers, happy.
For a marketer such information should be impetus to think very seriously about strategy, and where to invest that budget in the next few years as we are finally given another way to access audiences at scale online.
via Forget Google’s Games – Make Social a Primary Traffic Source – Moz.
It is generally accepted that an easy ecommerce checkout experience will result in increased sales and better conversion rates. One of the best ways to do that is to provide Facebook login during the the checkout process. After all, research from Social Labs shows that almost 50% of ecommerce visitors are logged in to Facebook and it takes just two clicks to authorize a website to collect your name and email.
That’s bound to increase conversions, right? Not exactly.
BliVakker.no is one of Norway’s leading online cosmetics retailer with about 20,000 visits per day. They’ve been working on optimizing the checkout process for the past 6 months. The improvements were based on findings from usability tests, best practices from leading ecommerce sites, A/B tests and their own analytics.
via Facebook Login Reduces Ecommerce Sales (Case Study) – Visual Website Optimizer Blog.
Today’s freebie is a marvelous little WordPress plugin that adds some pretty call to action buttons to your WordPress blog/CMS. OK, I know. There are many similar plugins out there, but I have yet to find one that is cross-browser compatible, uses no graphics and is as extensible as this one (not that I am tapping myself on the shoulder here).
via DKOATED CTA Buttons WordPress Plugin – DKOATED.
Running a blog is so much more rewarding when you know people are reading, enjoying and sharing your work. If you’re managing a blog as part of your business, you probably want people to find and buy your products through your blog, as well. So increasing subscribers is an important task for bloggers.
These are some fairly simple hacks that you can implement without too much fuss, which should boost your subscriber numbers.
via 7 Simple and Proven Tips to Increase Your Blog Subscribers – The Buffer Blog.
My parents have two dogs—both very friendly Labrador/collie mongrels with nary a vicious bone in their sleek lil bodies. My daughter and trusty sidekick, who you may call Dingo, loves to play with them. And they love to play with her.
They’ll even accept her authority if she shouts loudly enough and shakes her finger with enough determination.
But the other day, they were getting a bit too boisterous for her liking, and she suddenly got scared (a couple of labs are pretty big when you’re knee-high to a hobbit).
Naturally, she ran to daddy.
And what do you think those dogs did the second she turned her back and started running?
If you guessed they started chasing her like she was their next meal, you are 100% correct.
It wasn’t that they got bloodlust or anything. They’re just natural predators. When another animal (human or otherwise) shows weakness, they take advantage of it. And when the weakness is real desperation, they can’t help but go for the kill. With predators, it is all about power. (Which is why it’s good I had the power of my boot.)
via Why Online Marketing is Like Being Attacked by Dogs – and 3 Principles for Sales Victory.