We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during the holiday season.It’s that time of year again! The holiday shopping frenzy is about to begin. ShortStack rounded up a bunch of statistics 25! about shopping trends, plus added a few ideas for Campaigns that will help you connect with more of your fans and followers over the next few weeks.There’s still plenty of time to get gifts to the doorstep so now is the time to offer a campaign with free shipping!Want to save the cost of the shipping? How about offering a discount to customers who want to pick up their purchase at your store?Offer a promotion via social media that entices your community to subscribe via email so you can push offers throughout the season.Now that you have those emails, schedule out an offer a day throughout the holiday season.Take advantage of showroomers and provide a mobile-only offering to keep the purchase within your store!Speaking of mobile, be sure to deploy mobile-ready coupons. Texting clubs are still a great way to push discounts to your customers, start one and offer some coupons throughout the holidays.Take advantage of the shopping season and start a long-term sweepstakes for your email subscribers so they stay subscribed and active on the offer emails you’re sending out.
via 7 Tactics to Increase Your Holiday Shopping Sales | Marketing Technology Blog.
( Love the “offer a day” as a way to build your email list. The long-term sweepstakes is good too. Maybe combine the two and have a winner a day or some such. )
Do you remember the first time that you realized the true power of inbound marketing? I do.I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. Through the talk, I collected more than 50 email addresses from the attendees.For months, I published new and helpful content on my blog, and emailed it to those subscribers.One day I got an out-of-the-blue email from one of those 50 non-profits. They wanted to talk about a consulting package.Within a week, I had closed the largest consulting deal that I had ever landed.Needless to say, I was thrilled. Although, it left me wondering – why did a deal of that size come through so quickly, when a project half the size can sometimes take months? The answer is simple.Trust.My continuous drip of helpful content had slowly built trust with their team. When it came time for them to make a purchase there was very little left for me to do. All I needed to provide was a place for them to sign.That’s inbound marketing at its finest, but, it may not be how you are approaching it. Too often, we forget to take into account the trust factor, and get obsessed to prove ROI. But, your blog doesn’t exist to convert customers at least not yet it’s there to build trust. That’s a big difference, and it’s an important one.
via Does Your Inbound Marketing Funnel Have Enough Room For Trust? by @garrett_moon | Convince and Convert: Social Media Strategy and Content Marketing Strategy.
(This is exactly how my company, CNCCookbook, uses Inbound Marketing)
Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them.Jonah Berger, social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. He found out that triggers make up a large part of a potential buyer’s decision to make that purchase.And it’s because of this theory called, “Top Of Mind, Tip Of Tongue”.For example, everyone knows about Bud Light. Or more affectionately, the “Wassup” beer. The ad campaign for that was very simple; it featured a bunch of dudes going “wassuuuupppp”.And that was it.
via How to Use Trending Triggers to Create Contagious Content by @marcushokh | Convince and Convert: Social Media Strategy and Content Marketing Strategy.
You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference that may surprise you:The incentive.“But”, I hear you saying, “Isn’t that the same thing as the offer?” Not exactly.UpSellIt.com recently showcased an important case study that shows this process in action. Their client, FSAStore.com, was testing out various offers to customers at each step of the buying process. They leveraged email marketing, re-marketing and cart abandonment callouts to steer the customer back to their site to take action.Sounds good so far, right?
via How to Salvage an Online Sale When All Hope Seems Lost.
No matter what vertical or category your business falls into, referral programs have been proven to work for all types and size companies. But knowing how to do referral programs well is another story.In this webinar, Friendbuy COO Tony Mariotti draws from his experience of running thousands of referral campaigns. He’s been in the sales and marketing trenches since the ‘dot com’ boom and bust of the late 90s.Friendbuy is a customer referral platform, where marketers can set up customer referral campaigns and measure performance.
via How These Five Companies Use Referral Programs to Drive Customer Acquisition.
While for most ecommerce sites, the holiday shopping season is the “most wonderful time of the year,” there’s no other time of the year when consumers are more bombarded with email and ads promising door-crashing and site-crashing low prices and free shipping offers, both in-store and online. With competition fiercer than fierce, what makes or breaks your holiday selling success?
via 7 Critical Success Factors for Ecommerce This Holiday.
[BW: My favorite? Stop A/B Testing because your site visitors are thinking differently this time of year and the results won't hold when the holidays end.]
You spend hours, if not days, writing a great blog post. The last thing you want is for it not to be seen, right?So, what do you do to ensure it gets seen? You share it on your social media profiles, tell a few friends to promote it and then repost the exact same blog post on other sites like Medium and LinkedIn.The question is: should you be doing this? Will reposting your content hurt your SEO or drive you more traffic and sales?
via Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer.