When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites.
One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web designer, content writer, conversion optimization expert, or online marketer.
I’ve summarized the bottom line results of some of these eye tracking tests and placed them into your hands so you can start seeing better results in your businesses.
via 8 Powerful Takeaways from Eye Tracking Studies.
Using simplicity and white space to keep people on web sites longer: Using Neuroscience to Design a Better Blog.
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?
I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.
Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.
The Ideal Length for All Online Content.
Recent research, the 2013 Enterprise Customer Engagement survey by IDG reveals 3 surefire ways to kill your content marketing. This often happens despite your best intentions.
via 3 Surefire Ways To Kill Your Content Marketing – Heidi Cohen.
For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.
But things are changing. A recent Forrester survey unlocked some startling stats about how we are all discovering things online.
Discovery is Google’s heartland. The very thing it has built its empire upon and yet it seems that a seismic shift is occurring. According to the research piece almost 50% of those in the 18 to 23 bracket used social as their primary discovery engine in the last year.
Those stats should make Google think very carefully indeed about its future strategy and how to keep its users, and advertisers, happy.
For a marketer such information should be impetus to think very seriously about strategy, and where to invest that budget in the next few years as we are finally given another way to access audiences at scale online.
via Forget Google’s Games – Make Social a Primary Traffic Source – Moz.
It is generally accepted that an easy ecommerce checkout experience will result in increased sales and better conversion rates. One of the best ways to do that is to provide Facebook login during the the checkout process. After all, research from Social Labs shows that almost 50% of ecommerce visitors are logged in to Facebook and it takes just two clicks to authorize a website to collect your name and email.
That’s bound to increase conversions, right? Not exactly.
BliVakker.no is one of Norway’s leading online cosmetics retailer with about 20,000 visits per day. They’ve been working on optimizing the checkout process for the past 6 months. The improvements were based on findings from usability tests, best practices from leading ecommerce sites, A/B tests and their own analytics.
via Facebook Login Reduces Ecommerce Sales (Case Study) – Visual Website Optimizer Blog.