First it was Authorship photos. Now, it’s the whole shebang.Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data anymore it’ll be treated like any other type of markup on your website, and “won’t cause problems,” according to Mueller.
via Google Kills Authorship, Photos and All.
Think about it–the experts out there writing marketing advice as part of their content marketing strategies are all selling something. They’re either selling software, consulting, or some other product. And the audience they’re selling to are marketers.Sure, many of them have practices or history that involved marketing to non-marketers, but right now what they’re doing is talking about how to market and the audience for that is other marketers.I noticed a long time ago that what they were saying didn’t work for my own bootstrapped company CNCCookbook. It was fascinating to me when things that were repeated so often they seemed like gospel didn’t do me a bit of good, or worse, they actually lowered my conversion rates.
via SmoothSpan Blog.
I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate 2,512,596 visitors and 41,142 backlinks.Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?
via Does Infographic Marketing Still Work? A Data Driven Answer.
During the first 10 months of 2012 AppSumo grew 147,973 new subscribers from running Giveaways. What started out as an experiment for growing our small audience became one of the key marketing activities that helped grow our customer base.Growing your audience in the early days is one of the hardest things in any startup. There are a few tactics to get your first customers such as buying ads to landing pages via Facebook or Google, content marketing with a blog, getting covered in press, a Kickstarter campaign that magically takes off or creating a YouTube teaser that goes viral.The majority of these methods can be costly and / or time consuming. As well, there’s no guarantee that the customers it generates will be profitable or you’ll be able to even get customers at all.So where is the best place to begin? If you look at all the marketing activities available when starting out, it looks like a pie. No one piece of that pie will get all of the customers you want or be as effective for you as it is for someone else. So you have to attempt multiple methods to eventually reach all of your customers.At AppSumo.com over the past 4 years we’ve done all of the above. The one method I can consistently recommend for people starting their customer base has been giveaways.
via Early Traction: How to go from zero to 150,000 email subscribers Guest Post.
From stock photography to graphs, charts, and infographics, the types of images you can use to illustrate your blog posts are numerous. The question is: what types of images should you use?I decided to analyze 41 blogs within different industries to help determine what types of images generate most social shares. This way you’ll know what kind of graphics you should use in order to generate the most traffic.
via What Type of Images Should You Use Within Your Blog Posts?.
Developing new and exciting article topics, titles and inspiring headlines can be challenging for content marketers due to the overwhelming amount of existing online content.To help content producers and bloggers create lists of article topics and create great headlines when they face writer’s block, I’ve listed five topic creation techniques you can use to make sure you never run out ideas for blog topics.
via Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work.
SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right?I wish that were the case!The thing about SEO is that it’s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it also means there are a lot of misconceptions out there as anyone can create a blog and write about SEO, even if they are not experts.Here are 7 lies about SEO that you probably believe:
via 7 Lies About SEO You Probably Believe.