Evolution of a Logo Animation

I suppose this is my first SvN post, so by way of an introduction I thought I’d share a bit about creating the animated 37signals logo.

When I first came on as “the video guy,” I wanted to think about how to brand 37signals’ wide variety of content with an interesting and unifying bumper. We hadn’t had to deal much with incorporating our logo into video, so it was time we gave it a bit of motion.

From 37Signals blog.


About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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