I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with some off-site promotion, they jumped up in some highly competitive rankings
Amazing chart in this article about the value even one copy writer had on traffic.