Most marketers these days recognize that inbound marketing is a critical component of lead generation. But did you also know it’s also a proven strategy for a company’s profitability?
A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded:
“Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online.”