When was the last time you tested some part of your marketing? If it takes a bit of thought, you’re probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. And if you’re not taking advantage of some simple A/B testing tactics, you could be missing out on some major marketing improvements.
So without further ado, I present to you 10 great dos and don’ts of A/B testing to motivate you to get moving and start doing more testing.