5 Disastrous Misconceptions About Marketing Automation

There’s a lot of buzz around whether marketing automation software is worth the investment of time and money, or whether it’s a waste. Here’s the thing: marketing automation can be a really great complement to your inbound marketing strategy IF it’s used correctly. Many marketers, however, have come to believe some things about marketing automation that simply aren’t true, which leads to misuse of the software and ultimately ends in a lot of disappointment and dismal results. Let’s clear up 5 of the most common misconceptions that surround marketing automation and highlight both the dangers and merits inherent in marketing automation.

via 5 Disastrous Misconceptions About Marketing Automation.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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