Measuring CTR data in search engine results is notoriously difficult, and with Google’s recent move to HTTPS for logged in users it’s only going to get worse.
The problems include, but are not limited to:
How can you record the clicks?
How can you know what position you were in?
What snippet was shown?
What did the other entries look like?
What ads were shown?
There are so many factors and no good way to gather the data meaning that the signal-to-noise ratio basically makes the exercise worthless. Furthermore, the delay in making changes (trying a new title, for instance) and getting data is simply agonizing.
What I wanted was a simple way to measure the change in CTR for a given search query’s results when I adjusted entries, but nothing existed…. so I built it. I think I got pretty close to what I wanted; it isn’t perfect but it is quick, cheap and the signal-to-noise ratio is the best I’ve seen (certainly for the price!). Here I show you how I tested it, and how you can use it for your own tests.