Monthly Archives: January 2012

The Book Every Analytics Professional Must Read | Marketing Technology Blog

A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched … Continue reading

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Seth’s Blog: The pricing formula (S&S)

Years ago, my bosses and I needed to finalize the pricing for a new line of software I was launching. In the room we had MBAs from Harvard (2), Stanford, Tuck and, I think, Wharton. We had three prices in … Continue reading

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How Bounce Rate Optimization Can Improve Your Search Rankings | Get Elastic Ecommerce Blog

Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it. The search giant disclosed its latest algorithm update includes page layout as a ranking factor, … Continue reading

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Which Channel Has the Highest Inbound Marketing Mojo?

I hate conventional wisdom. That’s why I attack it more often than Mitt Romney or Newt Gingrich attack each other. Conventional wisdom in 2012 says that organic search and social media are the most prolific and efficient sources for inbound … Continue reading

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Themes Cheat Sheet [infographic by yoast] | Page.ly BlogThe Page.ly Blog. WordPress news and commentary

Priceless.  Ever wondered how a WordPress theme worked.  Thanks to Yoast now you know. And check out our interview with him here from our WP Heavy Hitters series. via Themes Cheat Sheet [infographic by yoast] | Page.ly BlogThe Page.ly Blog. … Continue reading

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SEOmoz | Keyword Research Guide for SEO

Keyword research, an important facet of search engine optimization and Internet marketing, draws a distinct parallel to traditional market research. Just as successful ad campaigns contain content that appeals to their target demographic, successful websites implement keywords that have the … Continue reading

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How to Organize Keywords for SEO & Google AdWords/PPC

Before Google’s Panda update an effective SEO strategy was to “make a page for everything.” If you are Wikipedia that strategy may still work, but for most websites that approach is a high risk & low return approach. Clustering like … Continue reading

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