New Google Algorithm Update Dings Sites With Excessive Ads

It’s been a while since we heard about a major algorithm update from Google (everyone needs a vacation, right?), but it looks like the search giant is back in full swing with a new one. The latest change penalizes sites in Google’s search engine results pages (SERPs) if they have too many ads above the fold (the part of the web page that’s visible without scrolling), making it difficult to find the content on the page. Search Engine Land’s Danny Sullivan chatted with Google’s Matt Cutts to get the low-down on the update, which it turns out was spurned by several user complaints to Google about arriving at sites with seemingly more ads than actual content. Let’s break down what this update means for websites using paid advertising, and how you can make sure your site isn’t penalized by the update.

via New Google Algorithm Update Dings Sites With Excessive Ads.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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