How to Organize Keywords for SEO & Google AdWords/PPC

Before Google’s Panda update an effective SEO strategy was to “make a page for everything.” If you are Wikipedia that strategy may still work, but for most websites that approach is a high risk & low return approach. Clustering like keywords together and using that to help set up your site’s information architecture is a lower risk and higher return strategy.

Given Google’s new approach to search (where dead weight can harm your good pages) organization is more important than ever.

via How to Organize Keywords for SEO & Google AdWords/PPC.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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