How Bounce Rate Optimization Can Improve Your Search Rankings | Get Elastic Ecommerce Blog

Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it.

The search giant disclosed its latest algorithm update includes page layout as a ranking factor, with a focus on how much above-the-fold real estate is dedicated to visible content vs. advertising or other distracting, useless shiny things (like splash pages).

Google states that customer feedback influenced this change, as it’s no surprise that sites with buried content make for a crummy user experience, as do pages that load slowly — another user-experience related ranking factor.

via How Bounce Rate Optimization Can Improve Your Search Rankings | Get Elastic Ecommerce Blog.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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