Monthly Archives: February 2012

Content Marketing Today» Before You Name Your Company, Consider How Google Will Rank It

Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. “It doesn’t matter whether your brand is online or not, “[I]t will be googled, ” says Ann Smarty … Continue reading

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LeadCaster: B2B Lead Generation Solutions | VisiStat

Website visitors are most likely interested in buying your products or services. By visiting your website, they already know who you are and what you offer. The problem is, only 2-3% of website visitors bother to identify themselves, which means … Continue reading

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How Google Makes Liars Out of the Good Guys in SEO | SEOmoz

This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and with Rand. So I wanted to share them here. It’s what I have … Continue reading

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Click Attribution Issues With SEO and PPC | Pear Analytics

As marketers, we would love to know how all of our leads originated.  Far too often, PPC gets the boot with poor cost per lead (CPL) figures, and can be mostly blamed on attribution issues.  Attribution is simply defined as … Continue reading

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Cross-Visit Traffic Source Attribution | Adam Greco at Web Analytics Demystified

Last week I shared a way to capture the various traffic sources (i.e. SEM, SEO, E-mail, etc…) so you could calculate the Bounce Rate for each of these Traffic Source types.  In this post I am going to build upon … Continue reading

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Lead Source & Campaign Attribution How to Capture All Touch Points …

Nice slide show on how Marketo does Lead Attribution.  Includes a discussion of their reports. Lead Source & Campaign Attribution How to Capture All Touch Points ….

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Multi-Channel Attribution – Where do Leads Come From?

Slideshow about how to implement and think about lead attribution. Multi-Channel Attribution – Where do Leads Come From?.

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