Marketing to Millennials? Influencer Outreach, Not Facebook, Is The Key | Media Emerging

Want to market your product or brand to a Millennial? Never mind Facebook; the key to marketing to Millennials lies in reaching the complete strangers who influence them.

Bazaarvoice CMO Erin Nelson recently wrote in Forbes magazine that Millennials making a buying decision are likely to seek advice from “those with relevant experience,” rather than friends. Equip those influencers with tools to create content about your brand, says Nelson.

via Marketing to Millennials? Influencer Outreach, Not Facebook, Is The Key | Media Emerging.

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s