How to Distinguish Between PPC Pros and PPC Posers

Hiring a paid search manager is easy. Hiring a great paid search manager is not. First, let’s briefly review this specialty. Paid search managers, of which I am one, are notorious for living in their heads. They are some of the oddest people I have ever met. They are also some of the best people I have ever met, and I consider myself truly lucky to have had the pleasure of working with some of them professionally. I’ve learned innumerable lessons from paid search managers, including those who I’ve managed and those who have had the fun-filled task of managing me.

via How to Distinguish Between PPC Pros and PPC Posers.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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