I recently attended the webinar How to Master B2B Social Media Marketing with @KippBodnar and @JeffreyLCohen from Hubspot. Lots of great thought provoking information shared, including their “10-4-1” rule for social media posts in a B2B environment. This rule describes the number of times a business should promote their own content on social media platforms, in relationship to the number used from other sources.
»10 Links to third-party articles
»4 Links to company blog posts
»1 Link to a landing page
This 10-4-1 rule was only a tiny portion of the webinar — Kipp and Jeffrey covered lots of other valuable material. The webinar did not include, however, one of the most common questions businesses ask when venturing into the B2B social media arena — where does one find worthy third-party articles?