Marketing Campaign Attribution and Campaign Influence | LeadSloth on Marketing Automation

The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. The question is straight forward, yet what you may have already discovered is that the answer on what to measure and how to measure is not simple.

via Marketing Campaign Attribution and Campaign Influence | LeadSloth on Marketing Automation.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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