How Google Makes Liars Out of the Good Guys in SEO | SEOmoz

This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and with Rand. So I wanted to share them here. It’s what I have been passionate about trumpeting for some time now. And it’s that the “Good Guys” of SEO, the people who do the things like building great content and community are being made into two faced liars every day by Google. Every day we tell our clients to build good content and Google will reward them we know that it’s a white lie most times, because the other side of that coin is and ALSO build anchor text links so you can actually rank well, because community building is not enough of a factor yet.

via How Google Makes Liars Out of the Good Guys in SEO | SEOmoz.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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