Quite a bit has been written about how to share your email marketing content via social media and, conversely, how to entice your social media following to join your mailing list. One company that has excelled at building its email list and social media following simultaneously is Dingo Rawhide Bones, a Cincinnati-based pet food manufacturer that’s passionate about making dog food and treats that are healthy and fun.
During the summer of 2010, the company wanted to increase the number of people that “Like” its Page on Facebook. To do so, it offered customers a $20 coupon if people both liked the Dingo Facebook Page and joined the company’s mailing list. Dingo installed Constant Contact’s Join My Mailing List application on its Facebook Page, making it easy for fans to sign up without having to leave the Facebook experience.