Google’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates.
One update that is causing the most discussion is the change to how links are evaluated, and how this will make a difference. Google have announced certain link signals will be turned off. Some people are now more convinced that Google are looking to move away from link strength as being a ranking factor with Social now becoming the main player along with creative content.
Until we start to see the effects, I don’t think any of us can do any more than guess. Google may become smarter in the way it treats links, but personally I don’t think link building will ever become an ignored practice.