You’ve seen tons of articles raving about it.
How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.
And you want someone to be straight with you. So here’s the truth …
Pinterest traffic is worthless.
But so is all traffic — unless you do something with it.