I’m listening to a webinar right now on Search Engine Optimization (SEO) and it’s got me irritated. The first metric discussed in the webinar is a discussion of how many links a strategy produced, and the volumes of the keywords that were deployed in the strategy.
No discussion of conversions. No discussion of relevance. No discussion of audience. No discussion of promotion. The discussion is simply how you can throw crap out there and try to get as many links as you can from any resource to drive up rank on some highly competitive keywords. Why don’t you just tattoo your logo on someone’s butt and throw it on YouTube? You’ll get plenty of irrelevant traffic that way, too… and it will probably cost less.