The Sales Game Has Changed: Here’s How to Adapt

The sales profession has come a long way — and I’ll venture to say that much of the changes have occurred as recently as the last 5 years. Technology adoption among consumers has picked up pace; marketers have changed their lead generation and engagement tactics to shift towards a less interruptive, more invitational focus; and sales professionals have had to adapt their sales methods to communicate with a consumer who has gotten better at dodging their calls. In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Let’s dive into how the sales game has changed in recent years, and the tools sales professionals have used with success to adapt to this new landscape.

via The Sales Game Has Changed: Here’s How to Adapt.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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