9 Tangible Linkable Asset Ideas and How to Build Links to Them | SEOmoz

So let’s head over to the main topic of this post (sorry for the long introduction), and start defining what a linkable asset is. Basically, a linkable asset is any part of a website or organization that its target audience will genuinely perceive as worth citing/referencing to. It could be people, content, events or anything that can be really interesting to a specifically targeted market.

This aspect of a website is so important to any form of online marketing campaign, especially these days, seeing as these materials are able to benefit a site/brand in so many ways, such as:

Ability to continuously attract links to the domain

Strengthen a site’s online brand presence (substantiates the brand’s authoritativeness)

Generate more interested/fascinated brand followers and leads to the business

Becoming more visible through search and social channels (and yield more traffic to the site)

To give you a clearer picture of how linkable assets work, I’ll give several samples below as well as the link building methods that you can implement to promote each type of content.

via 9 Tangible Linkable Asset Ideas and How to Build Links to Them | SEOmoz.


About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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