So let’s head over to the main topic of this post (sorry for the long introduction), and start defining what a linkable asset is. Basically, a linkable asset is any part of a website or organization that its target audience will genuinely perceive as worth citing/referencing to. It could be people, content, events or anything that can be really interesting to a specifically targeted market.
This aspect of a website is so important to any form of online marketing campaign, especially these days, seeing as these materials are able to benefit a site/brand in so many ways, such as:
Ability to continuously attract links to the domain
Strengthen a site’s online brand presence (substantiates the brand’s authoritativeness)
Generate more interested/fascinated brand followers and leads to the business
Becoming more visible through search and social channels (and yield more traffic to the site)
To give you a clearer picture of how linkable assets work, I’ll give several samples below as well as the link building methods that you can implement to promote each type of content.