Monthly Archives: May 2012

Recovering from an Over Optimization Penalty – A True Story | SEOmoz

As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry. Once the initial Penguin update was rolled out (please believe me this is only the beginning and there is much more … Continue reading

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RSS-to-Email Overview for Bloggers | MailChimp Email Marketing Blog

If you’re a blogger, you probably feel like there’s barely enough time in the day to update your blog, let alone think about sending an email newsletter. But some of your readers might prefer to get your posts in their … Continue reading

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Good Link, Bad Link: How to Stop Breaking Your Website | SEO Theory – SEO Theory and Analysis Blog

Here is a quick rundown of intrasite linking practices you should review with your developers or clients when analyzing your Websites. Top Menu Bars: Only Include What the User Can See Bad Menu Using CSS to cleverly hide links from … Continue reading

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Do You Need Meta Descriptions Now? | SEO Theory – SEO Theory and Analysis Blog

That’s an interesting question: “Do you need meta descriptions now?” Last year I wrote “The Entire Page Is The Meta Description” (and I am repeating that sooner than I thought I would). My anti-meta description rant was not actually directed … Continue reading

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Only 40% of Your Traffic Should Come From Google | SEO Theory – SEO Theory and Analysis Blog

I have said it before but it bears repeating: If you get most of your Website traffic from Google you’re doing it wrong (it = marketing your Website). Google only drives a tiny fraction of all the traffic on the … Continue reading

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7 Secrets to Outsourcing a Killer Content Creation Team

This is a guest post from Steve Lazuka, founder of Interact Media, the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert. If you read this blog regularly, you understand the impact inbound marketing and, more specifically, content creation have on … Continue reading

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Easel.ly Makes Infographics Easy… But Should It?

Infographics are still a thing with a lot of companies, if my inbox is any indication. Easel.ly, a service that recently debuted in beta, is making it easy to create infographics online. Whether it should is another question. Easel.ly is … Continue reading

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