If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked our first page placement in the ‘content marketing’ topic.
In weeks and months past, text ads would have appeared in the upper right-hand corner. Those ads still appear, but they have been bumped down by a gigantic Google+ area that features 2 content marketing gurus, Joe Pulizzi and Brian Clark.
Interestingly, the Google+ content has exactly the same prominence as the major sponsored search results that appear above the organic search results. I cannot imagine that advertisers are overly pleased by that.