Content Marketing Today» Why You May Be Screwed If You Don’t Take Google+ Seriously

If you have recently checked your category’s Google search results, you may well have been as surprised as was when I recently checked  our first page placement in the  ‘content marketing’  topic.

In weeks and months past, text ads would have appeared in the upper right-hand corner. Those ads still appear, but they have been bumped down by a gigantic Google+ area that features 2 content marketing gurus,  Joe Pulizzi and Brian Clark.

Interestingly, the Google+ content has exactly the same prominence as the major sponsored search results that appear above the organic search results. I cannot imagine that advertisers are overly pleased by that.

via Content Marketing Today» Why You May Be Screwed If You Don’t Take Google+ Seriously.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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