Firefox “Burn” Millions Of Website Owners

First Google siphoned off keyword data from Analytics, with not provided becoming the top referring term for many site owners overnight. Now Mozilla are getting involved, with their Firefox browser encrypting search queries behind a HTTPS connection. So what does this mean for Analytics users?Well, it’s not great news. Without keyword data it becomes increasingly difficult to see how people are finding your site and how valuable individual rankings are for your site. So with the percentage of not provided results rising, your understanding of how the site is performing in Google will invariably fall.

via Firefox “Burn” Millions Of Website Owners.


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