Back in the day when blogging was the only thing in town, you could rely on a handful of faithful readers to help spread the word about your blog. Over time you would slowly accumulate a following and eventually reach the status of a popular blogger. Sadly, that model would never work today.
There are just way too many people with blogs.
The new model flips the old model on its head…you now have to go straight to the celebrity bloggers, get their attention and then have them endorse you.