This is a guest post from Steve Lazuka, founder of Interact Media, the software development firm behind the Zerys Content Marketplace and question-and-answer website, YoExpert.
If you read this blog regularly, you understand the impact inbound marketing and, more specifically, content creation have on a business’ lead generation and customer acquisition efforts. Problem is, marketing agencies who deliver inbound marketing services for their clients somehow need to find the bandwidth to create a high volume of quality content that drives ROI for their clients, and do so profitably, efficiently, and across a number of niche business areas.
Even more difficult, most agencies don’t have the budget and management resources to maintain a staff of in-house writers. This is where agencies can leverage the power of a large writer network to effectively manage an outsourced content team. Based on my experiences running a content agency and through case studies from power users of our Zerys content marketplace, I’ve learned what works and doesn’t work for an agency outsourcing content creation. Below are the seven very distinct peices of advice I always give to agencies who are getting started with a content marketplace.