Good Link, Bad Link: How to Stop Breaking Your Website | SEO Theory – SEO Theory and Analysis Blog

Here is a quick rundown of intrasite linking practices you should review with your developers or clients when analyzing your Websites.

Top Menu Bars: Only Include What the User Can See

Bad Menu Using CSS to cleverly hide links from your visitors until they mouse over the menu bar is:

User-UNfriendly (it’s damned annoying)

Keyword-stuffing (try looking at all those links with the CSS turned off)

Flattening your site architecture (which is BAD for your search engine optimization)

As Colonel Chester Phillips (Tommy Lee Jones) said to Peggy Carter in “Captain America”: If you have anything to say, now would be a perfect time to keep it to yourself. All your reasons for cramming dozens of links into top-of-page menu bars are excuses for bad Web design coupled with bad search engine optimization coupled with bad user experience.

Good Menu Assign a unique menu bar to each navigable section of your Website in a tiered hierarchy. Don’t use any drop-downs. That’s a really bad 1980s hairstyle in a 2020 Prom Dress. Just don’t go there.

ALWAYS Provide your users with an easy-to-find, easy-to-use search box. Many users now expect to find them in the upper right-hand corner of the page. The search box is on some sites the number 1 navigation tool and that makes it more important than the menu bar.

via Good Link, Bad Link: How to Stop Breaking Your Website | SEO Theory – SEO Theory and Analysis Blog.

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