As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry. Once the initial Penguin update was rolled out (please believe me this is only the beginning and there is much more to come) the SEO industry, as we know it exploded in a flurry of fear and satisfaction.
For those of us that had sites get hit (I’ll admit I had several sites dinged by this update) what started out as anger quickly turned to fear and curiosity. Many industry publications jumped the gun and, in my opinion, began publishing tips and processes on how to ‘recover from Penguin,’ when the truth is, as mentioned by Ian Howells in his recent SEO Podcast, it’s really too soon to tell the full effects of these algorithm updates and anyone out there preaching is really just speculating. The best information I have seen thus far is from The HOTH, and that is DON’T PANIC, and BE PATIENT.