<Interesting: Seems to imply the one who gets there first will own the keywords for a long time. If true, it has big ramifications for content marketers.
Yesterday, Stone Temple’s Eric Enge released an interview he had with Matt Cutts at SMX Advanced. The big pullout from the post in the social sphere was that infographics might get devalued. People on Twitter started freaking out, the world shook, babies cried. However, within this same continuum I believe the biggest piece of this interview with Matt was missed – that content rewrites as an idea – and effective SEO practice – are effectively dead.