How AMD used A/B testing to achieve 3600% increase in social sharing « I love split testing – Visual Website Optimizer Blog

AMD found sharing chiclets on the side work best…

Imagine browsing AMD.com when you stumble upon the latest and greatest in AMD news. You find this to be so interesting that you want to “ShareThis” with your friends. You’re not alone. Thousands of others want to share content from AMD.com as well.

AMD.com makes it easy to share content to other sites, via a ShareThis icon/link embedded into the pages of the site. However, after looking at site metrics and how information was being shared to different sites, the AMD Online Marketing team began to question if the appearance of the ShareThis icon/link and existing placement (icons located in the footer of pages) was optimal for users.

via How AMD used A/B testing to achieve 3600% increase in social sharing « I love split testing – Visual Website Optimizer Blog.

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About Bob Warfield

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