Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward.
Today, I’m going to show you how to set up your website’s “on-page SEO” the right way, so that your overall SEO strategy will be operating at peak efficiency for the life of your website.
What is On-Page SEO?
Right off the bat, the term “on-page SEO” probably is a pretty vague phrase to most people. I know it was to me when I first heard it. In the world of search engine optimization, there are three main activities that can help your website get more traffic and visibility from the search engine results pages:
Try to attract other websites to link to yours (i.e., “link building”).
Create content (such as blog posts, webpages, videos, and infographics).
Optimize your website code, content, site structure, meta tags, and other “on-page” elements to be “search engine friendly.”
Here, we are going to discuss item #3 in detail.