A good soundtrack can make or break a movie. The same holds true for your YouTube videos. The right song can help convey emotion or add humor. However, you can’t simply pluck a song from your iTunes library. Using a song you don’t own the rights to can leave your video looking more like a silent film. YouTube’s Audio ID technology automatically scans and detects copyrighted songs inside videos and, depending on who owns the rights, disables the audio or serves additional advertising on the video that is paid back to the rights holder.
So where does that leave the budding filmmaker? For most, jumping through the record companies’ hoops of acquiring rights isn’t realistic, especially for a video of your kid’s birthday party. YouTube’s enforcement means torrents are no longer the answer, and independent artists are looking for new ways to get their work heard.
Consequently, a host of options have popped up for users looking to integrate original music into their memes-to-be. Here’s a look at a few of them.