Monthly Archives: June 2013

SEO Ranking Factors – Rank Correlation 2013 for Google USA 2013

Top highlights of 2013: 1. Keyword domains and keyword links have lost relevance 2. Brands are the exception to many rules 3. Social signals continue to correlate very well with better rankings 4. Good content is always important: it comes to … Continue reading

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How people read online: Why you won’t finish this article. – Slate Magazine

I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” … Continue reading

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How to Build Links to Your Blog – A Case Study – Moz

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking … Continue reading

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How to Make Buying from Your Website Inevitable

The classic sales funnel model is quite accurate, but only if you expect the funnel to be seriously leaky. People come out the bottom only if they avoid falling through the cracks before buying. An alternative model is the inverted … Continue reading

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