Copy tweaks are the easiest of the lot. There’s usually no hassle of running to the designer or the web development team to get things done. You can be on your own and do it all.
And when you use A/B testing software that provides a What You See Is What You Get Editor (like Visual Website Optimizer), the job just gets easier.
Also, when you need to prove the power of testing to someone, content tweaks are often your best bet. It usually doesn’t take much time to set up these tests. But they can still have significant conversion lifts.
So if high-converting copy is what you want, below are some content tweaks you can AB test to improve conversions: