Why Online Marketing is Like Being Attacked by Dogs – and 3 Principles for Sales Victory

My parents have two dogs—both very friendly Labrador/collie mongrels with nary a vicious bone in their sleek lil bodies. My daughter and trusty sidekick, who you may call Dingo, loves to play with them. And they love to play with her.

They’ll even accept her authority if she shouts loudly enough and shakes her finger with enough determination.

But the other day, they were getting a bit too boisterous for her liking, and she suddenly got scared (a couple of labs are pretty big when you’re knee-high to a hobbit).

Naturally, she ran to daddy.

And what do you think those dogs did the second she turned her back and started running?

If you guessed they started chasing her like she was their next meal, you are 100% correct.

It wasn’t that they got bloodlust or anything. They’re just natural predators. When another animal (human or otherwise) shows weakness, they take advantage of it. And when the weakness is real desperation, they can’t help but go for the kill. With predators, it is all about power. (Which is why it’s good I had the power of my boot.)

via Why Online Marketing is Like Being Attacked by Dogs – and 3 Principles for Sales Victory.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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