For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party.
But things are changing. A recent Forrester survey unlocked some startling stats about how we are all discovering things online.
Discovery is Google’s heartland. The very thing it has built its empire upon and yet it seems that a seismic shift is occurring. According to the research piece almost 50% of those in the 18 to 23 bracket used social as their primary discovery engine in the last year.
Those stats should make Google think very carefully indeed about its future strategy and how to keep its users, and advertisers, happy.
For a marketer such information should be impetus to think very seriously about strategy, and where to invest that budget in the next few years as we are finally given another way to access audiences at scale online.