When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites.
One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web designer, content writer, conversion optimization expert, or online marketer.
I’ve summarized the bottom line results of some of these eye tracking tests and placed them into your hands so you can start seeing better results in your businesses.