All businesses face the same issues when it comes to managing their online reputations. It’s no longer a novelty concept that all mentions should be captured and monitored in order to ensure a positive brand image.What would you do if you were bombarded with harsh criticism and dissatisfied customers? Burying your head in the sand would not make the problem go away. A negative review should never be brushed off or responded to discourteously.Even large, successful businesses are subject to negative opinions spreading like wildfire around the web. Our online reputations are not fixable with a mere flip of a switch. That’s not the way it works. It’s a process and an ongoing effort.Some companies choose to have experts monitor their online brand in-house, while others outsource the job to professional online reputation management services. There are several options available and a number of tools and resources that will help you bring your brand name back into a good light and guide you through maintaining your online search results and keeping your social reputation clean.