Service Drains Competitors’ Online Ad Budget — Krebs on Security

The longer one lurks in the Internet underground, the more difficult it becomes to ignore the harsh reality that for nearly every legitimate online business there is a cybercrime-oriented anti-business. Case in point: Today’s post looks at a popular service that helps crooked online marketers exhaust the Google AdWords budgets of their competitors.Youtube ads from “GoodGoogle” pitching his AdWords click fraud service.AdWords is Google’s paid advertising product, displaying ads on the top or the right side of your screen in search results. Advertisers bid on specific keywords, and those who bid the highest will have their ads show up first when Internet users search for those terms. In turn, advertisers pay Google a small amount each time a user clicks on one of their ads.One of the more well-known forms of online ad fraud a.k.a. “click fraud“ involves Google AdSense publishers that automate the clicking of ads appearing on their own Web sites in order to inflate ad revenue. But fraudsters also engage in an opposite scam involving AdWords, in which advertisers try to attack competitors by raising their costs or exhausting their ad budgets early in the day.Enter “GoodGoogle,” the nickname chosen by one of the more established AdWords fraudsters operating on the Russian-language crime forums.  Using a combination of custom software and hands-on customer service, GoodGoogle promises clients the ability to block the appearance of competitors’ ads.

via Service Drains Competitors’ Online Ad Budget — Krebs on Security.

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s