Monthly Archives: July 2014

Everything Retailers Need to Know about Discount and Coupon Strategies | Marketing Technology Blog

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon … Continue reading

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The Best SaaS Free Trial Length

Here’s a secret no one talks about: SaaS Free Trial Length is a Marketing Gimmick.There isn’t a best SaaS Free Trial length that works for every SaaS company, in every category, for every market. I know, that contradicts my reputation … Continue reading

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Should You Write Controversial Blog Posts? A Data Driven Answer

Just the other day, I wrote a controversial blog post. I don’t usually write blog posts that are controversial, but I thought it would be a fun experiment to see if these kinds of posts are worth writing from a … Continue reading

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CRM

All businesses face the same issues when it comes to managing their online reputations. It’s no longer a novelty concept that all mentions should be captured and monitored in order to ensure a positive brand image.What would you do if … Continue reading

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CRM

Scaling growth is hard – there’s only a few ways to do itWhen you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of … Continue reading

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CRM

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears … Continue reading

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CRM

On June 25, 2014, Google’s John Mueller made a shocking announcement: Google would be removing all author photos from Google search results. According to the MozCast Feature Graph, that task was fully accomplished by June 29.In this post I will:Give … Continue reading

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