Think about it–the experts out there writing marketing advice as part of their content marketing strategies are all selling something. They’re either selling software, consulting, or some other product. And the audience they’re selling to are marketers.Sure, many of them have practices or history that involved marketing to non-marketers, but right now what they’re doing is talking about how to market and the audience for that is other marketers.I noticed a long time ago that what they were saying didn’t work for my own bootstrapped company CNCCookbook. It was fascinating to me when things that were repeated so often they seemed like gospel didn’t do me a bit of good, or worse, they actually lowered my conversion rates.
via SmoothSpan Blog.