Time on Page vs Visitor Engagement Time |

Traditionally, “Time on Page” has been the most common metric used to measure engagement with the content of a page. But Time on Page tells you one thing and one thing only – how long a visitor had a web page open for.The trouble is, most users will often open a new tab, read for a short time, then minimize their browser or even go off and do something else while keeping the browser open.All of this is normal browsing behavior, but it gives rise to one major point: “Time on Page” tells us nearly nothing about how and how long visitors actually interact with your online content!Instead, “Engagement Time” is the metric that we should all be talking and using.Engagement Time is also a metric that’s unique to ClickTale and shows literally the time visitors were actively engaged with your site, like reading your content, looking at your pictures, watching your videos and browsing your products.

via Time on Page vs Visitor Engagement Time |.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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