Monthly Archives: November 2014

Here’s What We Did to Triple Organic Traffic | Marketing Technology Blog

The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. The Marketing Technology blog is a significant publication with a few thousand blog posts over ten … Continue reading

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Don’t Forget the Services Revenue | saastr

If you’re doing SaaS for the first time (or even the second), the whole idea of charging for “Services” may seem an anathema.  It sure did to me. If your product is so easy to use that you barely need sales … Continue reading

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Placing Testimonials on Lead Generation Page Increases Conversions

Company Background Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management. The Test The primary lead generation avenue on HIM website is the … Continue reading

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7 Tactics to Increase Your Holiday Shopping Sales | Marketing Technology Blog

We provided a ton of information earlier today on Holiday Sales and the associated dates, predictions and statistics, now we want to share an infographic on how you can take advantage of those trends to increase you online conversions during … Continue reading

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Does Your Inbound Marketing Funnel Have Enough Room For Trust? by @garrett_moon | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Do you remember the first time that you realized the true power of inbound marketing? I do.I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local … Continue reading

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How to Use Trending Triggers to Create Contagious Content by @marcushokh | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage … Continue reading

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How to Salvage an Online Sale When All Hope Seems Lost

You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference … Continue reading

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