How to Salvage an Online Sale When All Hope Seems Lost

You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference that may surprise you:The incentive.“But”, I hear you saying, “Isn’t that the same thing as the offer?” Not exactly.UpSellIt.com recently showcased an important case study that shows this process in action. Their client, FSAStore.com, was testing out various offers to customers at each step of the buying process. They leveraged email marketing, re-marketing and cart abandonment callouts to steer the customer back to their site to take action.Sounds good so far, right?

via How to Salvage an Online Sale When All Hope Seems Lost.

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s