How to Use Trending Triggers to Create Contagious Content by @marcushokh | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them.Jonah Berger, social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. He found out that triggers make up a large part of a potential buyer’s decision to make that purchase.And it’s because of this theory called, “Top Of Mind, Tip Of Tongue”.For example, everyone knows about Bud Light. Or more affectionately, the “Wassup” beer. The ad campaign for that was very simple; it featured a bunch of dudes going “wassuuuupppp”.And that was it.

via How to Use Trending Triggers to Create Contagious Content by @marcushokh | Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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About Bob Warfield

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