Placing Testimonials on Lead Generation Page Increases Conversions

Company Background

Hotel Institute Montreux is an international institute of hospitality and hotel management in Switzerland. They offer various undergraduate and postgraduate courses in hospitality and business management.

The Test

The primary lead generation avenue on HIM website is the ‘Receive your free brochure’ page. Originally, the page had a form where a prospective candidate had to fill in the details and request for a free brochure.

via Placing Testimonials on Lead Generation Page Increases Conversions.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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