Monthly Archives: December 2014

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if … Continue reading

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How to Use Predictive Content Analytics | Convince and Convert: Social Media Strategy and Content Marketing Strategy

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers … Continue reading

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10 Important Statistics Your Company Needs to Know About Providing Discounts | Convince and Convert: Social Media Strategy and Content Marketing Strategy

The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales … Continue reading

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Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such … Continue reading

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How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains – Moz

Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix. Depending on your situation, one or more … Continue reading

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9 Email Marketers Explain Why Nobody Opens Your Emails

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. … Continue reading

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You’ll Know in One Sales Cycle If Your VP Sales Won’t Work Out: Four Case Studies. | saastr

Just about a year ago, we did a post that proved, at the time, to be somewhat controversial.  That in Just 30 Days, or at least, just one full sales cycle — you’ll know if your VP Sales isn’t going to … Continue reading

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