A big part of every marketer’s job is understanding how and why our prospects behave the way they do. We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages.
But there’s more to the story. What about the psychology behind your prospects’ behaviors? How useful would it be if you could predict or inform their behavior, and then base your marketing on that information?
Armed with a few social psychology lessons, you can get pretty darn close. In this post, I’ll tell you about eight social psychology theories that can be applied to marketing to help you reach your target buyers more effectively.